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The town is mad about the studio’s decision to put movies on HBO Max and in theaters at the same time. But with a telecom giant running an entertainment company, things were bound to get weird.

If studios are no longer trying to maximize ticket sales, what will that mean for often lucrative pay packages tied to a film’s performance in theaters?

Seventeen movies will each arrive in theaters and on HBO Max simultaneously, the biggest challenge yet to Hollywood’s traditional way of doing business.

The announcement that “Wonder Woman 1984” will be released in theaters and on HBO Max on Christmas Day is the clearest sign that streaming is now central to the film industry’s business model.