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Businesses are confused about the value of GenAI. B2B Startups have an opportunity to build GenAI solutions that impact critical success factors and make it compelling for customers to adopt them. Topline and bottom line GenAI is a good mental model when thinking about B2B solutions. Each has different applications and requires focusing on specific GenAI capability.

Product-Market Fit Isn’t a Black Box — A New Framework to Help B2B Founders Find It, FasterMost people describe finding product-market fit as an art, not a science. But when it comes to sales-led B2B startups, we’ve reverse engineered a method to increase the odds of unlocking it. We’ve worked with some of the world...

Imagine investing heavily in assembling an elite in-house design team, only to watch your project timelines stretch and budgets bloat, all while the quality of output struggles to meet expectations. This is a reality for many organizations that leap into building an in-house design team without integrating Design Op...

Product discovery is a key stage in the product development lifecycle. In B2B and B2C businesses, this process has its nuances, which I cover in this article.