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Publicly-traded media companies touted new deals with generative AI tech companies and other new applications for the technology in their Q1 2024 earnings calls.

At its annual I/O developer conference, Google debuted ways to use AI for searching online and offline worlds to creating content and performing tasks. 

A newsroom union at a local Gannett-owned newspaper is going back and forth with company management on language in their contract regarding the use of AI and its impact on their jobs, just one of many guilds dealing with these negotiations.

Podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York to talk up new show launches, improvements in measurement and ad targeting.

Warner Bros. Discovery has turned to programmatic guaranteed in its latest attempt to capture more ad dollars.

Data collaborations are popping up more and more in conversations with advertisers and publishers, but what exactly are they?

On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – and the latter social media platform addressed the Senate's recent ruling to ban it in the U.S.

Google's Privacy Sandbox needs some work before publishers say they're willing to dedicate time and attention to testing further.

Day three of the IAB's annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.

Day two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.

Flush with new funding, the AI search startup hopes to build more momentum with a new offering called Enterprise Pro.

Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.

Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.

Some people in the know at Possible said they see the conference taking a bite out of Cannes' attendance, most acutely by U.S.-based marketers who could save money by staying on this side of the Atlantic.

Measurement standards for carbon emissions are on their way, but in the meantime, stakeholders debate who is responsible for taking action first.

To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content while also helping advertisers avoid appearing near it.

The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company's CRO Seth Dallaire.

Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers. 

In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.

Tammy Henault, CMO of the NBA, shared some of the strategies that helped the association stand out from other pro sports leagues.