~hackernoon | Bookmarks (4)

Building a community around your product is one of the most powerful things you can do to increase engagement while building trust. Cultivating such a community involves more than just providing a platform for interaction; it requires active participation, genuine connections, and a shared sense of purpose. A thriving community will serve as a catalyst for growth, driving not only increased engagement but also...

Padraig O'Connor's journey from rural Ireland to marketing leadership exemplifies resilience and creativity. Overcoming dyslexia challenges, he became a champion for diversity while driving remarkable growth for companies like HubSpot, Wealthsimple, and Brightwheel.

As 2023 drew to a close, a couple of high-profile cases once again prompted debate over de-platforming. If your career as a content creator is on the rise, here’s what you should do to protect yourself. Back up your work and establish ownership of your material.

SaaS marketing is not just about bombarding your audience with "click here" or "sign up now" It's about crafting content that resonates so deeply that taking the next step feels like the most natural thing in the world. It starts with understanding the psychology behind these subtle cues.