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30% of sales for some companies come directly from community efforts. Traditional referral systems are no longer enough. Instead of investing in new customers, you need to empower already invested customers. Successful brands are offering incentives that align with their community’s values and interests.

Binance was one of the first businesses in Web 3.0 with a sustainable business model. Sustainable business models require sustainable marketing with strict metrics and KPIs. Top Marketing Tips to Make Your Exchange Differ from Binance's Differ are available on the Binance website.