~hackernoon | Bookmarks (10)

Building a community around your product is one of the most powerful things you can do to increase engagement while building trust. Cultivating such a community involves more than just providing a platform for interaction; it requires active participation, genuine connections, and a shared sense of purpose. A thriving community will serve as a catalyst for growth, driving not only increased engagement but also...

Padraig O'Connor's journey from rural Ireland to marketing leadership exemplifies resilience and creativity. Overcoming dyslexia challenges, he became a champion for diversity while driving remarkable growth for companies like HubSpot, Wealthsimple, and Brightwheel.

Joe Downie, head of marketing at NiceHash, shares insights on leveraging NiceHash's global leadership in cryptocurrency mining to accelerate Bitcoin adoption and ensure compliance with evolving regulations.

Discover the synergy between HubSpot and low-code integration, empowering businesses to create custom operational efficiency tools. By seamlessly integrating HubSpot data with other sources, companies can optimize marketing campaigns, streamline sales forecasting, personalize customer experiences, and more, with examples illustrating real-life success stories.

According toInfluencer Marketing Hub, the affiliate marketing industry is experiencing robust growth and there are approximately 9,600 global services and companies related to affiliate marketing in 2023 including agencies, platforms, and various other organizations or apps providing affiliate services. Additionally, Statista forecasts that affiliate marketing spending will reach a staggering $36.9 billion by 2030. And for that, there are many reasons. Its low-risk nature...

As 2023 drew to a close, a couple of high-profile cases once again prompted debate over de-platforming. If your career as a content creator is on the rise, here’s what you should do to protect yourself. Back up your work and establish ownership of your material.

Edward Bernays, often dubbed the Father of Public Relations, revolutionized advertising and propaganda, leaving a profound mark on modern society. While celebrated for his innovative techniques, Bernays' legacy is marred by controversies surrounding overconsumption and societal division. Explore his intricate influence, pondering the dualities of his contributions to psychology and their consequences on our world today.

SaaS marketing is not just about bombarding your audience with "click here" or "sign up now" It's about crafting content that resonates so deeply that taking the next step feels like the most natural thing in the world. It starts with understanding the psychology behind these subtle cues.

Some of the myths and truths in B2B SaaS content marketing I've encountered. The belief that high volume of content will automatically lead to better results is misleading. Quality trumps quantity. A few well-crafted pieces, strategically planned and executed can have a greater impact than a flurry of hastily created content.

To survive in the crowded Web3 space, projects must differentiate themselves to attract users and investors. But traditional marketing tactics often fall short. Fresh approaches are emerging to help projects build thriving communities. These include increasing communication through digital marketing and positive mentions to generate attention. Plus, project leaders should aim to actively involve community members by seeking their input, addressing concerns and incorporating...