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Traditional Web2 marketing tactics like airdrops don't fly in Web3. This article explains why and offers a new approach for achieving sustainable growth in Web3

30% of sales for some companies come directly from community efforts. Traditional referral systems are no longer enough. Instead of investing in new customers, you need to empower already invested customers. Successful brands are offering incentives that align with their community’s values and interests.

The growth marketing article explores key strategies for business expansion. It introduces growth hacking as a dynamic process focused on rapid growth, with an emphasis on Sean Ellis's definition of a growth hacker. Strategies include content marketing, product marketing, and advertising, guided by the AARRR framework. The article highlights the importance of a gamified onboarding experience for B2B growth and advocates for building a...