~hackernoon | Bookmarks (11)

- Product Marketing plays a crucial role in connecting Marketing and Product teams. - Highlights include the importance of strategic alignment and shared KPIs. - Introduces frameworks like JTBD for cohesive narratives and campaigns. - Offers actionable advice for enhancing team synergy and success.

There are countless ways to profit from free apps. Monetization is the ability to earn from your creations. Free apps provide trial periods where users can use them at no cost. The aim is to lure them into paying a subscription fee once they are used to the product or service.

The contemporary discourse on generative Artificial Intelligence (AI) presents a nuanced and dualistic narrative of technological development.

Scale-up business is more often than not beset with a number of challenges. It makes eminent sense for John to seek assistance from a business mentor. Their professional expertise, years of experience and insight would help buttress John’s business against the shocks that are often the result of any scaling up.

Low code is an application development approach that speeds up software delivery by minimizing manual coding to the largest extent possible. It leverages visual development tools and pre-built templates to help business owners, process owners, and low-coding professionals develop and deploy applications with minimal time. Low-code platforms allow businesses to experiment with new ideas and strategies without significant investment.

Knowing who your main competitors are can reveal the uniqueness of a startup. SimilarWeb provides insights on website metrics like traffic volume, sources, and bounce rates. Crunchbase is a treasure trove for preliminary company research. Customer feedback on social media can offer a direct line to a competitor's offerings.

Cultural Intelligence (CQ) is essential for Hi-Tech Leaders to navigate communication barriers, work style differences, and trust building across diverse cultures. Learn from industry examples and embrace Cultural Knowledge, Mindfulness, and Adaptability for effective leadership in the global tech landscape.

The article emphasizes strategies for making content SEO-friendly through the use of relevant keywords, quality content creation, and a comprehensive backlink strategy. It suggests patience and a holistic approach to SEO, focusing on both the technical aspects and content value to improve search rankings over time. The detailed advice on keyword research, content optimization, and building a natural backlink profile indicates a strong alignment...

Next-generation digital assistants powered by Retrieval-Augmented Generation (RAG) revolutionize enterprise operations by intelligently harnessing data. Learn how to build your own RAG-powered AI assistant, optimize data, and evaluate success metrics for enhanced customer engagement and strategic decision-making.

There are a number of ways you can leverage social proof and generate more revenue for your business. Showcasing how people have been using your products or services to solve their problems may get you more eyeballs and help you convince your potential customers to consider your solutions. There are many ways to showcase the experiences of your satisfied customers.

Building products people love is going to be not an easy task in the near future. In order to stay ahead of competitors and keep users and investors happy, product teams should prioritise creativity in their product and marketing strategies, invest in security features and address user fatigue caused by subscriptions and an abundance of apps. In this article, I share my thoughts on...