Bookmarks (43)

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    Choiceology: Season 8 Episode 6

    Anticipating and planning for obstacles can sometimes be more powerful than adopting a positive mindset.A positive...

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    Choiceology: Season 8 Episode 5

    Most of us would prefer to avoid an argument at work or at home. But there...

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    Choiceology: Season 8 Episode 4

    Perhaps this scenario seems familiar. Let’s say you generally do a good job of sticking to...

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    Choiceology: Season 8 Episode 3

    When young children imagine their future lives, they’re often very optimistic. They’ll say things like “I’m...

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    Choiceology: Season 8 Episode 2

    You may notice that charity campaigns tend to focus on the stories of one or two...

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    Choiceology: Season 8 Episode 1

    Most people wouldn’t attempt a marathon or a climb up Mount Everest without first working through...

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    Choiceology: Season 7 Episode 6

    Important decisions can be complex and difficult to make. We’re at the mercy of certain behavioral...

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    Choiceology

    Many episodes of this podcast deal with cognitive biases that can hinder our decision-making abilities. In...

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    Choiceology: Season 7 Episode 5

    If you’ve ever lost a job, or been through a breakup, or failed an exam, you’ll...

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    Choiceology: Season 7 Episode 4

    You probably have a list of reminders somewhere. Maybe you have a calendar with important dates...

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    Choiceology: Season 7 Episode 3

    For many, the onset of the coronavirus pandemic was terrifying. Descriptions of the outbreak in Europe...

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    Choiceology: Season 7 Episode 2

    Have you ever visited your doctor to deal with a minor health issue and then left...

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    Choiceology: Season 7 Episode 1

    Hardware stores and home improvement shows often promote do-it-yourself projects. And while it’s challenging to make...

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    Choiceology: Season 6 Episode 6

    In a past episode titled “Spoiled for Choice,” we looked at how decision-making can be hampered...

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    Choiceology: Season 6 Episode 5

    For some people, the check engine light on their car dashboard means an immediate trip to...

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    Choiceology: Season 6 Episode 4

    You’ve probably had the annoying experience of going to a store to pick up a few...

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    Choiceology: Season 6 Episode 3

    “Mom! Janey got more ice cream than me! Not fair!” For kids—and many adults—the notion of...

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    Choiceology: Season 6 Episode 2

    Traditional economic theory says that more choice should always be better than less. After all, if...

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    Choiceology: Season 6 Episode 1

    The rapid heartbeat. The shaking hands. The flushed face. The symptoms of pre-performance jitters are common....

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    Choiceology: Season 4 Episode 1

    There’s something satisfying about the close door button in an elevator, especially when you’re in a...

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    Choiceology: Season 3 Episode 6

    If you’ve ever been through a home renovation, you know that it often takes more time...

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    Choiceology: Season 3 Episode 5

    Assuming you live in the northern hemisphere, which would you say is colder: a day in...

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    Choiceology: Season 3 Episode 4

    Think about a time when something happened that just seemed meant to be. Maybe you had...

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    Choiceology: Season 3 Episode 3

    It makes some intuitive sense to judge a decision based on its results. But is it...

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    Choiceology: Season 3 Episode 2

    Have you ever noticed that there’s something satisfying about seeing a car’s odometer roll over from...

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    Choiceology: Season 3 Episode 1

    If you’ve ever watched a TV crime drama, you’ve probably heard that eyewitness testimony is notoriously...

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    Choiceology: Season 2 Episode 8

    “For most things are differently valued by those who have them and by those who wish...

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    Choiceology: Season 2 Episode 7

    Netflix recommendations, Amazon suggestions, Google searches, airline ticket prices, your social media feed. All of these...

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    Choiceology: Season 2 Episode 6

    Have you ever seen a cloud overhead that looks very much like, say, a rabbit? Or...

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    Choiceology: Season 2 Episode 5

    For many people, the start of a new year is an occasion to re-examine their lives,...

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    Choiceology

    Choiceology with Katy Milkman returns after the holidays, starting with a special New Year’s episode on...

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    Choiceology: Season 2 Episode 4

    In this episode of Choiceology with Katy Milkman, we examine an old insight about happiness and...

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    Choiceology: Season 2 Episode 3

    You’re an independent-minded person. You make choices for yourself based on the best information available. You...

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    Choiceology: Season 2 Episode 2

    Most of us would like to think we make decisions for our own good. Presented with...

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    Choiceology: Season 2 Episode 1

    Winning feels good. Whether it’s nailing a tricky golf shot or landing a big client for...

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    Choiceology: Season 2 Trailer

    Season 2 of Choiceology is coming soon! Dan Heath hands the reins over to new host...

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    Choiceology: Episode 7

    Imagine you’ve just been through a major life event: The birth of a child. A major...

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    Choiceology: Episode 6

    When you set out to buy something—a car, for example, or a laptop or some small...

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    Choiceology: Episode 5

    Sometimes it seems as if danger lurks around every corner. News reports of events like plane...

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    Choiceology: Episode 4

    In a world awash in data, you’d think it would be relatively easy to make informed,...

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    Choiceology: Episode 3

    Imagine that you’ve put in effort toward a goal, but things haven’t quite worked out the...

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    Choiceology: Episode 2

    You don’t make decisions in a vacuum. Context matters, perhaps more than you think. On this...

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    Choiceology: Episode 1

    The Battle of Midway. Saltine crackers. Carnival games. What do these seemingly unrelated things have in...