~businessinsider | Bookmarks (28)

Viewership for this year's NCAA basketball championship games shows the audience for the women's final surpassed the men's for the first time.

The first pick in the 2024 NBA draft is expected to make $10 million in his first year. Clark will make $76,535.

DeepMind developed its TacticAI prototype with Liverpool FC, a club known for its "Moneyball"-style approach to soccer.

The Masters Tournament, the first of four men's major golf tournaments, kicks off today. But this isn't your average golf tournament.

If you went to the Masters and didn't buy a mountain of swag to show off, did you truly go?

Augusta Regional Airport usually sees 62 planes a day, but there will be up to 300 during the Masters, including lots of private jets.

The design of the digit "4" on the jersey prompted some to believe it looked like a lightning bolt of the SS, especially displayed as the number 44.

Athletic scholarships and NIL deals help athletes pay for college and make money but the odds of following in their footsteps are low.

Lawyers for Amit Patel said he lost "approximately 99% of the funds misappropriated" on gambling sites like Draft Kings and FanDuel.

Dartmouth men's basketball's union push could lead to a wave of unionization across college sports. But the path forward could get messy.

Swanky new locker rooms and training facilities are being used to impress recruits, and many new upgrades are geared toward comfort, fun, and recovery.

Tiger Woods is returning to the PGA Tour with a new golf line called "Sun Day Red." Woods appears to be a co-owner, something he never had with Nike.

The ad, titled "Don't Forget Uber Eats," features David and Victoria Beckham and "Friends" actors Jennifer Aniston and David Schwimmer.

While R&B singer Usher won't make much from the 13-minute performance at the Super Bowl itself, he's still set to gain financially from the hype.

Movies, TV, and even other sports are struggling to grab an audience. But football is the one thing that can still bring everyone together.

Jim Harbaugh's new contract with the Chargers will pay him more than his brother and almost all of his players.

Kansas City Chiefs tight-end Travis Kelce is in ads asking whether people know their credit scores, but the deal isn't so great for customers.

This year's Super Bowl is expected to have a gross economic impact of $1.1 billion to the Las Vegas area.

The NFL makes it easy to watch the Super Bowl. But the struggles of the recent Peacock game are closer to many fans' reality.

Despite four quarterbacks taking their teams to the playoffs, there is a large divide among what they make and that can be a huge advantage for NFL teams.

Michael Schwimer has discovered the ultimate cash cow for investors: teenage athletes. Just don't call it indentured servitude.