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Instapay, Egypt’s leading digital payments innovator, is poised to change the face of advertising with the country’s first-ever 3D ‘out-of-home campaign’. Far from traditional billboards, Instapay’s upcoming cutting-edge campaign aims to plunge viewers into an unforgettable visual journey. With a creative concept showcasing the relentless evolution of speed, the campaign spans prehistoric beasts through to the wonders of spaceflight. This epic visual narrative culminates...

In recent years, Cairo University Racing Team – Formula Student has emerged as a notable contributor to Egypt’s automotive landscape. Originating from a 2012 graduation project at Cairo University’s Faculty of Engineering, this team has transitioned into a pioneering force aiming to revolutionize the nation’s automotive sector by competing internationally and introducing innovative approaches. Their journey hit a significant milestone in 2019 when they...