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The video app is spending millions on ads as Congress considers a bill that could lead to a U.S. ban.

Legislation to force TikTok’s Chinese owner to sell the app or have it banned in the United States sailed through the House, but the Senate has no plans to move hastily.

As legislation moves ahead that could eventually mandate a sale by the Chinese parent company ByteDance, hurdles include finding buyers.

The legislation received wide bipartisan support, with both Republicans and Democrats showing an eagerness to appear tough on China.

The bill, which would force TikTok’s Chinese parent to sell the popular social media app, faces a difficult path in the Senate.

For years, Apple, Google, Meta and others operated unfettered. But new laws and regulations have finally compelled them to make major shifts to their products and businesses.

Senators criticized the chief executives of Meta, TikTok, Snap, X and Discord for not doing enough to prevent child sexual abuse online, amid rising fears over how the platforms affect youths.

Fans of the star and lawmakers condemned the images, probably generated by artificial intelligence, after they were shared with millions of social media users.

An E.U. law taking effect in March forced Apple to loosen its grip on the App Store, changes it had long resisted.