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He was known for the NASA “worm,” which has become synonymous with space exploration. He also designed the 1976 American Revolution Bicentennial star.

The agency’s website rebrand has sparked chatter about its visual reference points, and whether the new look is good.

The artist and movie production designer, who brought a meticulous eye for detail to movies including “Star Wars,” “Alien” and “Back to the Future,” helped shape the aesthetics of science fiction.

A model presented at the Consumer Electronics Show is said to hold the promise of aerial ride sharing at 180 miles an hour.

Mr. Maurer’s wonky fascination with technology led to lamps he made out of scribbled memos, tea strainers and incandescent bulbs with feathered wings.

Better known for far-out prototypes than actual products, he was seen by his admirers as a visionary in an unimaginative world.

The executive played a key role in the iPod and iPhone during his 27 years at Apple, which will be a client of his new company.