~hackernoon | Bookmarks (3)

30% of sales for some companies come directly from community efforts. Traditional referral systems are no longer enough. Instead of investing in new customers, you need to empower already invested customers. Successful brands are offering incentives that align with their community’s values and interests.

SaaS marketing is not just about bombarding your audience with "click here" or "sign up now" It's about crafting content that resonates so deeply that taking the next step feels like the most natural thing in the world. It starts with understanding the psychology behind these subtle cues.

Discover how a simple question from Elmo sparked a massive online discussion about mental health, highlighting the need for empathy in digital spaces. Understand how moments in pop culture like the "Friends" reunion or Taylor Swift's "Folklore" open up deeper discussions on societal issues.