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Summary List Placement In June, Google CEO Sundar Pichai made a set of commitments to improve diversity and equity across the company, which included promises to boost underrepresented groups in leadership roles and address problems in hiring and retention. Nothing was said on how much would apply to other "bet" companies, many of which operate largely independent of the Google mothership, but LinkedIn data...

Google is one of the most desireable places to work, regularly topping Glassdoor's "Best Places to Work" list. When considering who to bring on, the company looks for someone who has these four traits and weighs them equally: mastery of the actual role, cognitive ability (how smart you are), Googleyness, and leadership ability (even if you're not applying for a managerial role). Because many...

Tech giants like Amazon, Google, and Microsoft have come to dominate the global economy thanks, in some part, to their marketing efforts. Amazon overtook Procter & Gamble to become the world's top advertiser in early 2020, and tech companies are top destinations for marketing talent at a time when ad agencies have shed thousands of jobs. Business Insider analyzed the US Office of Foreign Labor...

Google's product inclusion team works on making the company's products better for more users, but it was born from one of Google's 20% projects. Annie Jean-Baptiste, Google's head of product inclusion, explains how the group came about in a new book. The group has worked on Google products including Pixel smartphones and virtual reality headsets. Visit Business Insider's homepage for more stories. Earlier this...

We spoke with Karen DeSalvo, Google's chief health officer, who's in charge of a clinical team at Google making products for clinicians and consumers. She said many of Google Health's coronavirus projects, like tracking and answering people's health-related questions, are part of broader strategy around users' "discover to action pathway."  Google wants to aid people's health-related searches, in other words, whether it's answering a...

Companies such as Amazon and Shopify have seen huge tailwinds to their e-commerce businesses during COVID-19. Not so much for Google. One top Wall Street analyst says it's something Google "needs to address" in the coming months. "I don't know if they have to acquire or develop their way back," he said. A recent internal reshuffle along with some changes to the selling process...

The EU Commission has announced it is launching an in-depth probe into Google's proposal to acquire wearables maker Fitbit. "The Commission is concerned that the proposed transaction would further entrench Google's market position in the online advertising markets," it said in a statement. Google says the deal is about the devices, not the data. But after Google broke a major promise after acquiring DoubleClick...

Microsoft announced that it plans to begin reopening offices on January 19, 2021. The company emailed employees on July 30 informing them of a new "hybrid workplace strategy" that it plans to roll out. As part of that plan, it extended its work from home guidance until at least next year. Are you a Microsoft employee? Contact this reporter via encrypted messaging app Signal...

A new ad fraud scheme called Hydra is stealing millions from advertisers by impersonating app traffic, fraud watchers said. The operation was detected a year ago by Israeli company Protected Media, which recently brought it to the US ad industry's attention. "Operation Slay Hydra" is underway to stop it, but experts say Hydra is more sophisticated than other ad fraud operations they've seen to...

This year's virtual Google Cloud Next conference showed that the cloud unit is trying to do some "myth busting" as it competes against Amazon Web Services and Microsoft, an analyst says. Google Cloud has struggled with being seen as less secure or less of a serious enterprise cloud player than its competitors, but it's trying to change that image by launching new security products...

In March, Google announced it would move its summer internship online in response to the pandemic. It's since confirmed it's doing the same for its fall program. That's meant a lot of logistical headaches for the company. Kyle Ewing, Google's head of talent, told Business Insider how Google adapted to the new virtual format. From algorithm-based coffee chats to open-source programs, here are some...

This week, Google announced several changes to improve racial equity and inclusion within the company. The list of commitments published by CEO Sundar Pichai included several promising concrete improvements. One of those promises was to increase underrepresented groups at a leadership level by 30% by 2025. But while it sounds like a big jump, the number of underrepresented groups in Google leadership is very...

Google has created a new group called the Equity Project Management Office, which will review employee suggestions on how the company can improve on racial equity. In a memo seen by Business Insider, CEO Sundar Pichai said employees had sent management more than 500 suggestions on how it could improve. The new office will work with Google's Black employee networks to "sustain" the ideas...

The stock market's recovery following its coronavirus plunge has been led by the so-called FAANG stocks — Facebook, Apple, Amazon, Netflix, and Google parent Alphabet — along with Microsoft. After outperforming the S&P 500 for the year, those companies now comprise more than 20% of the total market capitalization of that index. There's a good case for the run-up in the shares of Netflix,...

Prabhakar Raghavan has been elevated to lead Google's search business as part of a major company shakeup announced this week. He will also oversee Google ads, Assistant, commerce and payments, as well as Google's Geo business. It makes Raghavan an incredibly important figure in Google's new org chart, which is being streamlined under Sundar Pichai. In the same week as these changes were announced,...

Evidence is mounting that Google might soon be hit with at least one major antitrust case in the US. But it will be a long and complex battle to prove that Google has acted anticompetitively and hurt consumers as a result. A previous FTC staff attorney who worked on the famous Microsoft antitrust case in the '90s explained how a case could play out,...

Alphabet's biggest revenue stream is set to be hit hard by the coronavirus, with digital advertising already dropping off. Key analysts predict that the effects could be felt throughout the year, with one predicting Google's first year-over-year decline in ad revenue. It would be a more significant drop than the company experienced during the last financial crisis. Visit Business Insider's homepage for more stories....

YouTube's business will both benefit and take a hit from the coronavirus outbreak as more consumers spend time on its platform, but advertisers trim budgets in the face of a slumping economy. The video platform relies primarily on advertising for its revenue, though the company did draw in 16.6% of its earnings from subscriptions and other non-advertising revenue last year.  Business Insider spoke to...