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IHeartMedia is buying a podcast startup in a scramble to keep up with Spotify and Google in the race for automated advertising
Summary List Placement Music giant iHeartMedia wants a bigger piece of the $2.7 digital audio advertising...Summary List Placement Music giant iHeartMedia wants a bigger piece of the $2.7 digital audio advertising pie. IHeartMedia has entered into an agreement to acquire Voxnest, a podcast technology startup, to grow its programmatic audio advertising as a complement to the ads it sells through direct deals. IHeartMedia declined to disclose the price of the acquisition of Voxnext, in which it previously owned a...