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The answer involves a remarkable — and lucrative, and ridiculous — scheme to game the way we find music today.

SKIP ADVERTISEMENTYou have a preview view of this article while we are checking your access. When we have confirmed access, the full article content will load.‘Madame Web’‘Bob Marley: One Love’‘Players’‘Lisa Frankenstein’‘The Taste of Things’‘Feud: Capote vs. the Swans’Their films have gone viral for their awful pro...

For months, a mysterious helper was cleaning up the work bench in Rodney Holbrook’s shed every night. He caught the visitor, tail and all, on video.