If you manage a website, you will know how important it is that the website is optimized to generate traffic and sales, but what do we mean by web optimization?
In our shared pursuit to push the web to do more, we’re running into a common problem: performance. Sites have more features than ever before. So much so, that many sites now struggle to achieve a high level of performance across a variety of network conditions and devices.
Performance issues vary. At best, they create small delays that are only briefly annoying to your users. At worst, they make your site completely inaccessible, unresponsive to user input, or both.
The emergence and the fast growth of the web performance optimization (WPO) industry within the past few years is a telltale sign of the growing importance and demand for speed and faster user experiences by the users.
And this is not simply a psychological need for speed in our ever accelerating and connected world, but a requirement driven by empirical results, as measured with respect to the bottom-line performance of the many online businesses.
Web optimization includes all the technical and marketing strategies used to acquire traffic, interact with users to make them become potential customers or clients.
The truth is that the topic is so broad that it includes even different professions and skills necessary to carry out all actions qualified as Website optimization.
The Website optimization includes all the technical and marketing practices implemented to acquire traffic, engage visitors and then convert them into prospects or buyers from a clearly defined method that meets the objectives set beforehand.
Beyond this definition, it is difficult to distinguish the various elements that make up the Website optimization – as there are.
In reality, the subject is so vast that it includes several trades and skills needed to cover all the actions and fixes to implement to optimize its site.
From the development phase, design, response speed and even SEO, we will guide you through the basic tips of website optimization that you must follow to tune up your website.
HTTP requests reduction
Each time an item is loaded, the browser has to make a call to the server, wait for a response and receive the data before continuing. In general, the more HTTP requests your web page makes the slower it will load. To increase the speed of your website, it is, therefore, necessary to minimize the number of HTTP requests from your website
To prevent bottlenecks, use smaller files for images you keep high-quality photos that have a compressed file size. This will reduce the time required to complete an HTTP request, and thus the loading time.
The loading time of a web page is a fundamental factor, especially with the increase in the use of mobile devices and data connections. File compression can reduce code files by as much as 80%, thereby improving site responsiveness.
File compression is great technique to accelerate the loading speed of your website.
Web caching optimization
Taking advantage of the browser cache is crucial for items that rarely change. It is recommended to have a maximum of 7 days caching in such cases. There are different types of HTTP headers such as:
One of the most important cache headers is probably Cache-Control which is a header consisting of a set of directives that allow you to define when and how an answer should be cached and for how long . HTTP caching is for the browser to store copies of resources for faster access. This can be used with your HTTPS implementation.
The Minification better known as Minifying. It is a programming term that refers to the process of removing unnecessary characters that are not needed for the code to execute.
Minifying or minimizing the code accelerates the loading time of our page. This means that search engines will see the site better and that users can access it faster.
In summary, this process gets rid of unnecessary spaces, new character lines, comments and delimiting blocks of our code. These types of characters are used for visual purposes and site reading. But they are not required for the code to run correctly. Thus, by minifying your site, the download, analysis and execution time is improved.
Lossy compression techniques, similar to those used with audio files, remove non-essential header information and lower original image quality on many high-resolution images.
It is a bulk compression of data that uses partial elimination and inaccurate approximation to represent the data. This reduces the size of the data to facilitate storage, processing and transmission. However, this results in a loss of data and a reduction in the quality of the original data.
Replacement of vector graphics
Replacing vector graphics with raster graphics independent of the resolution. Raster substitution is best suited for simple geometric images.
Do not upload the original photos to your website, they are too heavy. Use tools such as TinyPNG, Kraken.io, JPEGmini, etc., which reduce the size of the image while the quality remains more or less the same.
According to the HTTP Archive, 60% of the data transferred to fetch a web page is images composed of JPEGs, PNGs and GIFs.
Optimizing images can significantly improve web page load time, resulting in improved user satisfaction.
How can I tell if my images need to be optimized? – Perform a site audit through the Website Speed Test Image Analysis Tool and it will highlight opportunities to better optimize your images.
You can also use Squoosh to optimize images
Redirections are performance killers. Avoid them as much as possible. This redirection should be used when a page is permanently deleted or moved to another place and not lose the SEO work done.
Webmasters can update the redirection at any time to take visitors to a new location. This is the redirection that is used most of the time, about 90% of the redirection needs.
Fix redirections using these wordpress plugins with ease.
Adopt monitoring of websites to the cloud
Unloading monitoring of your website on a cloud-based host has significant benefits like cost, scalability, efficiency, and more.
Absolutely a must! In fact, Google penalizes websites that do not have it. One of the main reasons why visitors stay longer on websites when they see the green lock of an SSL certificate is because it keeps the information transmitted between a web browser and a web server secure. This is especially important for websites that handle sensitive customer and visitor information, such as credit card information.
Web Font Performance
The disadvantages of web fonts, such as Google Fonts, are that they add extra HTTP requests to external resources. Web fonts are also rendered blocking. Try to prioritize based on browser support, choose only the styles you need, keep character sets down to a minimum, etc. Google Fonts offers more than 30 optimized variants for each source, and automatically detects and provides the optimal variant for each platform and browser.
Any missing file generates a 404 HTTP error. Depending upon the platform you are running 404 errors can be quite taxing on your server. The link that leads to this page is called “dead link” or “broken link”. The HTTP 404 status code is often abbreviated as “Error 404”, “HTTP 404” or “404 Code”.
Having a fast web server is as important as any website performance optimization you can do, since it is the backbone of your site. Stay away from cheap shared hosting.
And last but not least is database optimization. Whether it is cleaning out old unused tables or creating indexes for faster access there are always things that can be optimized.
Optimization of Database is vital for the loading time of the page, because it is usually the factor that most affects the time the browser has to wait to receive HTML. This waiting time is very important, since the rest of the resources on the page (images, scripts and style sheets), do not start to go down until the browser does not read the HTML from which these resources are referenced.
Web performance optimization tools
Performance factors like the speed or weight of a web page are crucial. It is therefore essential to test the performance of your site and identify areas for improvement.
We often take a lot of care in the design and ergonomics of a website (rightly), but the performance is sometimes left out.
However, performance factors such as the speed or weight of a web page are crucial: they influence ranking factors, the bounce rate, the conversion rate and even have an impact on the carbon footprint of the Internet.
That’s why it’s essential to optimize the performance of your site and identify areas for improvement.
This is good, we have selected for you various tools that will fulfill this role perfectly.
PageSpeed Insights is a Google tool for analyzing the speed of a web page on the web and mobile. In addition to assigning a score to the speed of your page, the tool lists the various points to improve and the classes in order of priority. PageSpeed Insights even gives you detailed explanations to fix problems that affect the speed of the page.
GTmetrix is another handy solution for analyzing the speed of your site. It is particularly practical since it displays both the results of Pagespeed and Yslow, two recognized measurement tools.
This allows you to compare different opinions on the performance of your site and have many tips to optimize it. GTMetrix also compares the performance and speed of two web pages.
Seositecheckup helps you instantly analyze your SEO. As the name implies, SEO Site Check Up analyzes a vast set of elements that positively or negatively affects the SEO of a site. Meta description, meta title, keywords, ranking in Google, H1 and H2 pages, main competitors, HTML tags and many indicators are provided with technical recommendations.
Pagelocity has a rather unique approach since this tool analyzes your web pages by focusing on 3 areas:
SEO on-page: URL or title too long, excessive text size, etc. All relevant information that Pagelocity can point fingers to allow you to improve the SEO of your site;
Performance: this part is interested in the size of images and scripts and, of course, speed;
The code: a little more technical, this pole analyzes among other your classes and CSS Id as well as the meta tags.
Varvy Pagespeed Optimization
Varvy is another very complete tool, although a bit more technical than the previous ones, to analyze and improve the performance of your website.
It is a paid option, but absolutely worth this money! To help you ensure that your website offers the fastest experience, they have developed the Performance Report located in the Site Audit tool. They present the web resources checks that help you identify problems that are causing a slow browsing speed.
WP Hacked Help
Your website security id of utmost importance in 2020 and you need to make sure that your site is secure and free of any any vulnerabilities. WP Hacked Help offers wordpress security and monitoring services, get alerts, visit statistics, etc., but one of its best-known features is to perform wordpress security scan.
website scanning is an option that you can use for free. It has been featured as one of the best wordpress malware scanner as proposed by the dev community and best known for its simplicity. Simply enter the domain of your website in your speed test and it will show you the results in a matter of seconds. it can help you optimize your wordpress security.
Also, keep in mind that it is very easy to use, with a fairly intuitive panel that you can master in a short time. Undoubtedly, an indispensable tool to secure every action on your WordPress site.
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